The Work of Art in the Age of Surveillance Capitalism

• “capitalist realism has successfully installed a business ontology in which it is simply obvious that everything in society should be run as a business”

• Social media

• business ontology

  • Decides what art lives or dies on social media based off of how much money it makes mark

  • Art on social media must adhere to capitalistic values to “succeed”

  • Mass production

  • Alientation

• creativity is consumed and re-appropriated for profit

• Alienation of worker and product

• Social media algorithm = panopticon

• New tech of camera was said to be “liberatory” but some people were like “idk, i feel like it could be used by governments and fascism could rise!”

• gives a voice but does not change the structure